Moda, Loudon's Yard - Reservations now live! 

We're on the look out for artists in Hove...

16 / 07 / 2021

We're on the hunt for Brighton and Hove creatives to create a mural for the side of our building, bringing to life the large exterior wall, over-looking Sackville Road.

Calling all Brighton and Hove creatives!

We’re excited to announce that demolition has begun at our Sackville Road regeneration in Hove, East Sussex. We’re working with construction company [Midgard( to deliver 564 high-quality build to rent homes, turning a rundown trading estate next to Hove Station into a thriving inter-generational neighbourhood with extensive public gardens. The masterplan also includes 260 care community homes.

Now that work is underway, we’re seeking local artists based in the BN postcode to create designs for a mural to bring to life a large exterior wall at the site, in a prime position which overlooks Sackville Road, a major thoroughfare in the city.

Three designs will be chosen to be installed on the wall at different times during the construction phase, over the next three years. Each mural will therefore be in position for 9-12 months at a time.

We're is seeking inspirational designs which connect the regeneration of the trading estate to the local community, the designs will reflect Hove’s distinct culture and community.

**Think you've got what it takes?... **

If you’re an artist based in Brighton and Hove and are interested in throwing your hat in the ring, please contact to request the brief before Friday 30th July. We'll be interested in your background, some examples of previous work and details of how you’d approach the project.

James Blakey, Planning Director at Moda said: ”We’re very excited to see this project get underway and look forward to delivering much needed high quality rental accommodation for the city, together with care home units and much more.

“Moda is here to stay, so we want to be part of our local community and to support it. As a result, we are keen to hear from local artists who would like to see their art featured in a prime position and showcase their talent.

“We’re really looking forward to seeing what local artists come up with to bring the wall to life and connect it with Hove’s history and culture.”


Friday 30th July: Expression of interest deadline

Friday 6th August: Shortlisted artists invited to submit designs

Friday 20th August: Design submission deadline

Friday 27th August: Winning artists notified

Sackville Road

The Sackville Road regeneration is based on an intergenerational approach and will appeal to both small and large households of individuals - or families - as well as older members of the community. The proposals also include communal lounges, private dining areas, cafes, shops and 50,000 sq ft of office and co-working space to foster emerging businesses/SMEs, five communal roof terraces and open spaces - all designed to enhance community living.

For more information, please visit