Moda, Loudon's Yard - Reservations now live! 

Next generation living has landed in Birmingham

Size matters on this occasion. 42 storeys high, 481 stunning homes and state-of-the-art amenities. Birmingham, the Moda life is yours for the taking.

The countdown has started

Birmingham, we're coming for you. Moda, The Mercian is the hottest newest neighbourhood in the city.

We officially launched Moda, The Mercian this week, giving Birmingham's finest press and influencers a taste of the Moda life. POV: "I got sold to, we need to move there." - Poonam Walid.

Dining the Moda way

Location - Craft. (Always a good idea.) Unique, cool and chic garden. Art meets decor, meets Moda.

Welcome drinks. 6 courses. Created by Head Chef Jake Smith with the West Midlands at heat. Ingredients sourced from micro suppliers across the region. Paired wine from local vineyard Half Penny Green who uniquely have vines in 6 countries for the West Midlands.

**The topic of conversation
How we do things differently. Interiors. Community. Service. Tech... And obviously the 200m rooftop running track. Epic panoramic views of Birmingham city centre. Taking renting up a level... it's a lifestyle.


Craig is the man

Everyone met Craig, the General Manager of our new neighbourhood...

“Born and raised in Birmingham, I am so excited for the opening of The Mercian in the city I call home. Moda offers a way of renting like never before and there is no other residential building in the UK where you can find a 200m running track on the outdoor terrace. The co-working and social spaces give residents an opportunity to meet each other and the residential events an opportunity to explore new hobbies and interests. Across our other neighbourhoods, the community is what makes it so special, and I can’t wait to experience this at The Mercian.”

He's THE guy. OUR guy.


Talk about location

Situated on the site of the renowned Click Club at Burberries, our Broad Street neighbourhood has added a striking figure to the Birmingham skyline.

Did you know it's the tallest residential tower in the city at 42 storeys high? Imagine the views... throw hands in the air

Say hello to 42 storeys of awesomeness

A lifestyle for everrrrrybody. From spacious studio apartments and beautiful 1-beds, through to 2-bed (home office anyone?) and 3-bedroom family homes. The Moda life is for all.

Each home comes fully furnished and complete with top-spec tech, including low-energy Samsung appliances, Wi-Fi everywhere and discounted Sky packages.

Our new home will pay homage to the musical heritage of Birmingham. Inspired by the famous musical background of Broad Street in particular, through interiors and curated residential events with music at their core.


Run your own rules

City living - we've got you covered. No deposits, no fuss.

If residents want to put their personal stamp on their apartment? No probs. Got a furry friend? Also, no probs - pet friendly renting is a Moda thing. Pet pawty pending...

Did we mention we have the 200m rooftop running track with epic views over the city? Pretty impressive, right? wink

We've got you WFH warriors covered

With 85% (JLL, 2020) of the workforce expecting to work from home at least 1-2 days a week indefinitely. The Mercian community has full access to 310 co-working spaces, creating a relaxed, flexible environment with private meeting rooms, coffee stations and that all important super-fast Wi-Fi. Perfect for modern day working life and freelancer club - chat and collaborate.


Community, it's a vibe

At Moda, we pride ourselves on delivering neighbourhoods with community at the heart. Leaving loneliness at the door, with a focus on combating isolation.

Moda, The Mercian puts the community at the forefront of its ethos, working with partners who provide high quality fit-out and design, and have good ESG principles.

Not only will the extensive amenities provide a space for the residents to come together, an extensive events programme - from rooftop run clubs and yoga to BBQs - will give residents the chance to mix and mingle. Pool tables and shuffle boards. An atrium with performing space, projection wall and TV on wheels!

Restrictions didn't stop our Moda, Angel Gardens community connecting (virtually of course) when it opened during the pandemic. Back to real life events, residents have taken part in a mixture of events including sunrise yoga, rum tasting and an exclusive high intensity exercise session with none other than globally renowned fitness brand Barry’s UK.

Let's talk about the ground floor. Over 30,000 sq ft of commercial space. Insert local independents and coffee shops as well as larger companies that support and add value to our local community.

Is this all talk? We hear you...

Go check our Manchester neighbour Moda, Angel Gardens and our Liverpool gaff, Moda, The Lexington for a slice of the action.


Wellbeing is what we do

With an amazing 200m rooftop running track, 24/7 gym, bookable personal trainers and gym studio space.

Designed with wellbeing at its heart, Moda provides residents virtual access to nutritionists, wellbeing coaches and sleep advisers via the MyModa app, as well as Yoga and HIIT classes.

A partnership with MYNDUP offers subsidised virtual mental health sessions on-demand. Did we mention all staff on site will be Mental Health First Aid trained?

Wellness sensors in every apartment and all communal spaces, measure sound, light, temperature, humidity, Co2, light and wind speed to provide real-time data benchmarked against the optimal wellness score for environmental performance and quality of living for residents.

This data will allow Moda’s onsite team to adjust building controls to enhance wellbeing.

There's more

We're aiming to achieve the highly sought-after Fitwel 3 Star Rating, already secured by our Edinburgh neighbourhood, [Moda, The McEwan( This award recognises Moda’s commitment to developing neighbourhoods that put residents’ health and wellbeing at their core.

**City living powered by the MyModa app **

The app puts life at our residents' fingertips, from booking events or amenity spaces to paying rent or instant messaging the 24-hour concierge. Acting as a key to the city, offering residents exclusive access and deals from their favourite brands and venues. Services, of course, from dog walking to personal shopping, everything will be available at the click of a button.

Birmingham, are you ready
We're excited. You're excited. The Moda life is landing in Birmingham and we want to shout it from the 42nd level!

Don't get left behind... get on the list and beat the rest.

Moda, The Mercian is a place you want to call home.