News

Welcome to Embassy Boulevard: Reservations Live

17 / 07 / 2025

We're excited to share that reservations are now open for Embassy Boulevard, our brand-new neighbourhood in Nine Elms, Zone One – and our flagship development in London.

This is more than just a collection of rental apartments. Embassy Boulevard is a next-generation living experience that brings Moda’s award-winning approach to renting into the heart of the capital.

A Prime Location in the Capital
Embassy Boulevard sits in one of London’s fastest-growing neighbourhoods, just moments from the US Embassy, River Thames, and Battersea Power Station. With direct access to the Northern Line, you’re perfectly placed for the West End, the City, and beyond.
Nine Elms has quickly become one of London’s top Build-to-Rent (BTR) destinations – and with rental demand in the area up 40% in the past year alone, there’s never been a better time to join the neighbourhood.

Thoughtfully Designed Homes
Embassy Boulevard features 467 beautifully designed, fully furnished apartments, each with smart tech integration and floor-to-ceiling windows that offer stunning views across London.

In line with our commitment to creating inclusive communities, 30 homes are reserved for key workers at a discounted market rent.

EB Res live Blog Apartment

Your Lifestyle, Elevated
At Moda, we believe your home should support your wellbeing, your goals, and your lifestyle. That’s why Embassy Boulevard comes with over 20,000 sq ft of amenities, all designed to help you live your best life – every day.

Here’s a taste of what’s waiting:
• Three state-of-the-art fitness suites (cardio, weights, yoga), powered by Technogym
• London’s first golf simulator in a BTR community
• Private dining rooms, a cinema, karaoke lounge, and games room
• Rooftop terraces, landscaped gardens, BBQ areas and play zones
• Co-working spaces, meeting rooms and a library
• 24-hour concierge and on-site maintenance
• Seamless access to all services via the MyModa app
• Complimentary fitness classes, biannual health checks, and access to MYNDUP mental health support

EB Res live Blog Amenities

A New Chapter for Moda
With a portfolio valued at over £3.1bn and thriving neighbourhoods across cities like Manchester, Birmingham and Leeds, bringing Moda to London was the natural next step. Embassy Boulevard sets a new benchmark for what renting in London can, and should, be.

Embassy Boulevard is the benchmark for what Build-to-Rent can offer in London – professionally managed, design-led homes in a central location, backed by globally recognised institutional capital and a genuine focus on wellbeing and community.” — Johnny Caddick, Chief Executive, Moda Living

Ready to Start Your Moda Life?
With the first residents moving in from late July, now is the perfect time to reserve your place in the capital’s most exciting new neighbourhood.
Explore the homes, check availability, and speak to our team via the Embassy Boulevard page.